Flawless by Friday Introduces Makeup Line

Canadian skincare brand Flawless by Friday has amassed a cult following for its sheet mask packs, which are formulated to (you guessed it!) give your complexion a flawless boost. Now, they're taking that same time-sensitive approach and applying it to cosmetics. The brand just launched a collection of foolproof eye and face palettes and lipstick duos curated for four unique looks: "Natural Knockout," "Glow Getter," "Smoke Show" and "Modern Marilyn." Following an easy, "paint-by-numbers" concept, the collection will be rounded out with a full lineup of foundation, concealer, primer, mascara, brow gel and false lashes (coming later this summer). There's even a range of double-ended makeup brushes to get it all on your face with maximum efficiency.