“Our skincare simplifies what can be a complex process, and we wanted our cosmetics line to do the same,” says CEO and founder Brittny Robins on the launch. “We want people to feel their best in just a few minutes, offering them a gorgeous look in a very short amount of time and at an affordable price."
Much like their streamlined masking system, the makeup collection aims to bring a "paint-by-numbers experience to the makeup application process," said the brand in a statement. The line will launch with eyeshadow and face palettes, as well as lipsticks, false eyelashes and brushes. Additional products will rollout over the next six months.