Fear of Fear Itself

by Brittny Robins, Founder & CEO

48 hours in advance I booked a trip to Europe.  I wanted to meet a specific buyer so badly and when I scheduled a meeting, I booked a trip instantly leaving no time to even pack properly.

However, once this trip was booked a terrible thing happened to me.  I freaked out.  Like totally and completely, had trouble breathing freaked out.  I started to think this thought " who the hell am I to fly across the world without a real plan?".  More than that I started to think an even bigger scary thought "Who the hell am I to be building this company…I'm going to screw it up".

I have put myself in a situation where I am doing things that I've never done before, doing things that I have never been taught to do before.  I keep wondering if I;m going to forget to cross a T properly and that everything I have created for my business will disappear along with the time commitment of all those who have believed in me.  This all sounds incredibly intense I know . Funny thing is, those who know me – even those who know me really well, would have no idea that I think about failure constantly.    I think the most terrifying thought is  deciding you want something more than anything else (for me right now it's creating a company that resonates with people and makes them feel confident enough to live in their moment) and knowing that it could disappear at any moment.

This got me thinking about the people in my life who want something so bad whether it be another person, a job or  an adventure and are just too fearful to even attempt it.  A rule I have created for myself is this.  I think of what I want…then I think of the worst case scenario if I were to fail at getting it (in my case bankruptcy, unemployment and disappointing those that have believed in me).  Then I decide whether or not I can live with that worst case scenario.  In my case when I decided to leave my comfortable job to start FLAWLESS BY FRIDAY I decided that I could.  Everyday I'm still  thankful that I made that choice.

I think it's imperative that whether you have a crush or a dream that you at least take a step in that direction.  Risk embarrassing the hell out of yourself. In relationships and in life I've tried to emulate one idea when I've traveled, loved or worked.  That's the idea of not living with regret.   I like how Baby said it in Dirty Dancing  "Me? I'm scared of everything.  I'm scared of what I saw, I'm scared of what I did, of who I am, and most of all I'm scared of walking out of this room and never feeling the rest of my whole life the way I feel when I'm with you".  When you're afraid of something – weigh it against your fear of regret.  Decide that you'd rather know than not know.